We help entrepreneurs
build great companies.

HELPING YOU GROW OR LAUNCH YOUR BUSINESS

OUR

APPROCH

GEOGRAPHY

WE’RE BORDERLESS

We invest globally, and we’re in the US and Thailand. Emerging markets are undercapitalized and inefficient, especially in Southeast Asia. As a result of the 2020 pandemic, the region’s internet adoption accelerated, bringing an impending digital transformation to the forefront. We know what it takes to disrupt, and we’ve got the people to help you do it. We can help you do the same in other emerging markets by partnering with a global network of operators, policy experts, and local behemoths.

CRITERIA

WE BET ON THE BEST

Our partnerships are exceptionally selective because we commit fully. When we partner with you, it’s because we are aligned with your long term vision. We’re looking for independent thinkers and contrarians. We invest early (Pre-Seed to Series A) and follow through the company’s life cycle. There are provisions in our term sheets regarding governance and economics. We usually invest in SAFEs or Preferred Securities.

WHY PLUS972?

WE’RE RELENTLESS

We’re early movers who thrive in competition. We have greater incentives to succeed than most investors because we have skin in the game. We’ve assembled a ‘think tank’ of seasoned operators, founders and strategic experts to empower your team. We take pride in formulating robust solutions to the problems that keep you up at night, be it operational, regulatory, legal, recruiting or fundraising. Failure is not an option for us. Let’s build together.

APPROCH

OUR

TEAM

Plus972 Ventures was founded by Reuben Ben-Yehuda, a branding and marketing expert who is passionate about turning great brands into even more successful businesses. His experience ranges from marketing to branding, from marketing to sales, from design to storytelling, from digital to print, from online to offline, from loyalty management to business development and go-to-market, from local to global and beyond.

Alongside Reuben, we’re extremely proud to have a fantastic team of experienced professionals working with us. Our combined knowledge ranges from financial investment expertise, to in-depth experience in real estate development and risk management, to implementing highly effective marketing strategies. 

Together, our team of experts brings a wealth of knowledge and experience in the industries we focus on – all with a proven track record of building successful businesses and raising significant capital for their companies.

REUBEN

BEN-YEHUDA

FOUNDER & CEO

ADVISORS

Ronen Ben-Yehuda

MANAGING PARTNER

Assaf Luxembourg

MANAGING PARTNER

Michael Livian

MANAGING PARTNER

Alessandro Vaturi

MANAGING PARTNER

OUR

PORTFOLIO

ECO-FRIENDLY PRODUCTS

CERQULAR

WEBSITE

AI FOR REAL ESTATE

CONSTRU

WEBSITE

sustainable rentals SERVICE

BRIGHTON

WEBSITE

FRESH GREEN THROUGH DEEP-TECH

GREEN ONYX

WEBSITE

MARKETING & BRANDING AGENCY

Plus972

WEBSITE

REAL ESTATE MARKETING

MONDO

WEBSITE

WEB HOSTING AND MAINTENANCE

WP Plus

WEBSITE

PORTFOLIO

OUR CORE

VALUES

We are a diverse group of dedicated experts passionate about helping businesses achieve their full potential. If you’re looking for a team that will work with you every step of the way, we’re here for you.

CORE
VALUES

Cross-Industry Collaboration

At Plus 972 Ventures we use the best in our areas of focus to gain new perspectives. Our portfolio span from real estate to financial institutions and lifestyle brands to non-profits. We discover innovative solutions through cross-industry collaboration.

International Perspectives

Headquartered in 3 major cities — New York City, Milan, and Tel Aviv, Plus 972 Group fosters cross-cultural collaboration. Our diverse teams offer in-depth insights into social and cultural nuances for our brands.

Striving for Perfection

Perfection is impossible to achieve, but it is the journey towards attaining it which drives us to learn, iterate, and discover. Our collective of brilliant minds, talents, and spirit fuels our passion.

SUBMIT A

PROJECT

Do you have entrepreneurial passion and an ambitious idea? We want to hear from you. Applications are reviewed by a team of experts dedicated to your sector.